{"id":8793,"date":"2015-07-09T03:47:08","date_gmt":"2015-07-09T03:47:08","guid":{"rendered":"http:\/\/demo.zigzagpress.com\/chic\/?post_type=portfolio&#038;p=8793"},"modified":"2024-08-26T04:11:21","modified_gmt":"2024-08-26T04:11:21","slug":"taiyou","status":"publish","type":"portfolio","link":"https:\/\/digitalmoxie.com\/dm\/portfolio\/taiyou\/","title":{"rendered":"Nexmo Brand Transition"},"content":{"rendered":"<p>I led the brand transition of Nexmo following its acquisition by Vonage. The main goal was to retain recognizable Nexmo elements while harmonizing them with Vonage&#8217;s established brand identity and color palette to capitalize on brand equity that Nexmo had mainly in the EMEA market.<\/p>\n<p>In 2019, with the rebranding of Vonage, our team facilitated the seamless integration of Nexmo into the new Vonage brand framework as the Vonage API Platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I led the brand transition of Nexmo following its acquisition by Vonage. The main goal was to retain recognizable Nexmo elements while harmonizing them with Vonage&#8217;s established brand identity and color palette to capitalize on brand equity that Nexmo had mainly in the EMEA market. In 2019, with the rebranding of Vonage, our team facilitated&hellip;<\/p>\n","protected":false},"author":1,"featured_media":9418,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[3,5,68],"portfolio_tag":[],"class_list":["post-8793","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-digital","portfolio_category-print"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/portfolio\/8793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/comments?post=8793"}],"version-history":[{"count":5,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/portfolio\/8793\/revisions"}],"predecessor-version":[{"id":9849,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/portfolio\/8793\/revisions\/9849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/media\/9418"}],"wp:attachment":[{"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/media?parent=8793"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/portfolio_category?post=8793"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/portfolio_tag?post=8793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}