{"id":99,"date":"2024-03-17T11:51:40","date_gmt":"2024-03-17T11:51:40","guid":{"rendered":"http:\/\/digitalmoxie.com\/dm\/?page_id=99"},"modified":"2025-03-21T15:20:42","modified_gmt":"2025-03-21T15:20:42","slug":"resume","status":"publish","type":"page","link":"https:\/\/digitalmoxie.com\/dm\/resume\/","title":{"rendered":"Resume"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 66.66%;\">\r\n<p><span style=\"font-weight: 300;\">I\u2019m a passionate brand strategist and storyteller, an award-winning event and interactive designer, with a proven track record of elevating brands <\/span><span style=\"font-weight: 300;\">and captivating developer and business leader audiences. I expertly leverage data and test creative to lift brand awareness, drive engagement,\u00a0 and increase pipeline and revenue. <\/span><\/p>\r\n<h2 class=\"wp-block-heading\"><span style=\"color: #ffb600;\">Experience<\/span><\/h2>\r\n<br \/>\r\n<h4>VONAGE<\/h4>\r\n<p><span style=\"color: #000000;\"><strong>Director, Creative &amp; Design<\/strong><\/span>\u00a0 \u00a0 <em>April, 2018 &#8211; Present<\/em><br \/><span style=\"color: #000000;\"><strong>Senior Design Manager<\/strong><\/span>\u00a0 \u00a0 <em>November, 2015 &#8211; April, 2018<\/em><\/p>\r\n<p><i><span style=\"font-weight: 400;\">Director Role Responsibilities:<\/span><\/i><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oversaw design of paid demand gen and brand, display and social content ($50M+ annual spend) across BUs and priority audiences.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built the company&#8217;s first digital asset management (DAM) system, collaborating with content and web teams to develop taxonomy, manage and maintain creative assets for 8 global websites.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Briefed and managed 6 global agencies and vendors (~$6M budget). Provided creative direction for photo and video shoots.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supported 100+ events per year. Booth, experiential, and signage design plus collaterals and swag. Events: Dreamforce, Mobile World Congress, Enterprise Connect, and Channel Partners Conference.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implemented re-branding across the global enterprise, managed an extended team, ensuring consistency across all touchpoints.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducted competitive research to inform leadership, stay ahead of industry trends, emerging technologies, and consumer behavior to drive innovation and keep the brand at the forefront of the market.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Established key performance indicators (KPIs) and analyzed results <\/span><span style=\"font-weight: 400;\">to measure effectiveness and drive improvements.<\/span><\/li>\r\n<\/ul>\r\n<p><i><span style=\"font-weight: 400;\"><br \/>Senior Manager Responsibilities:<\/span><\/i><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Led brand strategy for transition from B2C to B2B provider. Led team of designers and copywriters to deliver 1800+ creative deliverables annually across all content types, optimizing workflows and processes for efficient delivery of on-brand, compelling design.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Led the brand transitions for 8 acquired companies, including the creation of assets for 4 new lines of business. Collaborated with the <\/span><span style=\"font-weight: 400;\">UX team to ensure brand consistency across products.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managed the budget ($200K) for creative activities, identifying cost-savings opportunities without compromising quality and ensuring strategic allocation of limited resources.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Established the company&#8217;s first internal creative team, built the first brand asset library, scaled both to meet business demands.<\/span><\/li>\r\n<\/ul>\r\n<p><i><span style=\"font-weight: 400;\"><br \/>Results:<\/span><\/i><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revised testing strategies and audience parameters for brand lift study in 2023. Our aided brand awareness (+11), brand favorability (+13), and purchase intent (+11) had double digit increases YoY.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 2022-23<\/span> <a href=\"https:\/\/vonage.preview.ceros.com\/gcer2022\/page\/page-63333426a8b18\"><span style=\"font-weight: 300;\">Global Customer Engagement Report<\/span><\/a><span style=\"font-weight: 400;\"> contributed <\/span><span style=\"font-weight: 400;\">$2m+ in marketing influenced pipeline over 18 months (conservatively), <\/span><span style=\"font-weight: 400;\">with organic conversion rates average &gt;6% (benchmark 4%).\u00a0 <\/span><a href=\"https:\/\/vonage.preview.ceros.com\/vonagegcer2024\/page\/page-65945e322cbf7\"><span style=\"font-weight: 400;\">2024 report<\/span> <\/a><span style=\"font-weight: 400;\">generated $900k+ of influenced marketing pipeline within 4 months.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Worked with Demand Gen to improve efficiency, adjust targeting, <\/span><span style=\"font-weight: 400;\">test creative and ad type mix on LinkedIn. Decreased CPC by 22% <\/span><span style=\"font-weight: 400;\">and increased CTR by 25% YoY. Brand content took the lead and <\/span><span style=\"font-weight: 400;\">drove the highest engagement rate at 38% (Benchmark 23%).<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimized design operations leading to a 17% increase in output, utilizing monday.com for trafficking of work and implementing templating systems and asset libraries to quickly scale delivery.<\/span><\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<h4>DIGITALMOXIE CREATIVE<\/h4>\r\n<p><span style=\"color: #000000;\"><strong>Creative Director &amp; Owner<\/strong><\/span>\u00a0 \u00a0 <em>May 2005 &#8211; November 2015<\/em><\/p>\r\n<p><i><span style=\"font-weight: 400;\">Responsibilities:\u00a0<\/span><\/i><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Established and scaled a successful graphic design, branding, and marketing company, managing all aspects of operations, from client acquisition to project delivery.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cultivated and maintained relationships with diverse B2B and B2C clients, delivering print, digital, event, and website design.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Directed end-to-end web design projects, from wireframing to final launch, enhancing client online presence and user experience.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mentored a multidisciplinary team fostering a collaborative and creative work environment. Trained staff in prepress setup, printing techniques, press checks and web coding.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oversaw all aspects of project management, including budgeting, timelines, and resource allocation, ensuring timely and on-budget delivery of high-quality work that exceeded client expectations.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developed and executed comprehensive rebranding strategies for Ensynch, iLinc, and Telesphere each later acquired by larger industry players\u2014 Insight, Broadsoft, and Vonage\u2014delivered high-impact branding aligned with corporate acquisition goals.<\/span><\/li>\r\n<\/ul>\r\n<p><i><span style=\"font-weight: 400;\">Results:<\/span><\/i><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Successfully delivered over 500+ design projects annually, maintaining a 98% client satisfaction rate and generating a 20% increase in repeat business YoY.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased firm&#8217;s profitability by 18% on web development projects by streamlining operations and implementing cost-effective design tools and technologies.<\/span><\/li>\r\n<\/ul>\r\n<h2>\u00a0<\/h2>\r\n<\/div>\r\n<div class=\"wp-block-column\" style=\"flex-basis: 33.33%;\">\r\n<h2 class=\"wp-block-heading\"><span style=\"color: #ffb600;\">Education<\/span><\/h2>\r\n<h2 class=\"wp-block-heading\"><span style=\"color: #548db8;\"><\/span><\/h2>\r\n<p><span style=\"color: #000000;\"><strong>BFA in Graphic Design<\/strong><\/span><br \/>College of Design, Iowa State University<br \/>Graduated with Distinction \u2013 <em>May, 2001<\/em><\/p>\r\n<p>&nbsp;<\/p>\r\n<h2 class=\"wp-block-heading\"><span style=\"color: #ffb600;\">Achievements<\/span><\/h2>\r\n<br \/>\r\n<h4>B2B MARKETING EXCHANGE<\/h4>\r\n<p><span style=\"color: #000000;\"><strong>Killer Content Award<\/strong><\/span><br \/>Best Interactive Experience<br \/>2022 GCER Report Ceros Piece<\/p>\r\n<br \/>\r\n<h4>CHANNEL PARTNERS<br \/>CONFERENCE &amp; EXPO<\/h4>\r\n<p><span style=\"color: #000000;\"><strong>Best In-Booth Activation <\/strong><\/span><br \/><em>2023 &amp; 2024<\/em><\/p>\r\n<p><span style=\"color: #000000;\"><strong>Best In Show<\/strong><\/span><br \/><em>2015<\/em><\/p>\r\n<br \/>\r\n<h4>COLORADO BUSINESS<br \/>MARKETING ASSOCIATION<\/h4>\r\n<p><em>2015<\/em><\/p>\r\n\r\n<p><span style=\"color: #000000;\"><strong>Cloud Partners Show Booth<\/strong><\/span><br \/>Gold Award and Best Production<\/p>\r\n\r\n<p><span style=\"color: #000000;\"><strong>Channel Partners Show Booth<\/strong><\/span><br \/>Gold Award<\/p>\r\n<h4>\u00a0<\/h4>\r\n<h4>EBAY<\/h4>\r\n<p><em>2010<\/em><br \/><strong><span style=\"color: #000000;\">Award for Excellence in Creativity, Development, and Delivery of the Ebay, Inc. Safety &amp; Security Global Awareness Programs.<\/span><\/strong><\/p>\r\n<br \/>\r\n<h2 class=\"wp-block-heading\"><span style=\"color: #ffb600;\">Tools\/Tech<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Adobe Analytics<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Adobe Experience Manager<br \/><\/span><span style=\"font-weight: 400;\">Adobe Photoshop<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Adobe Illustrator<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Adobe InDesign<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Asana<br \/><\/span><span style=\"font-weight: 400;\">Ceros<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">ChatGPT<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Confluence<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Creatopy<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">CSS<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Facebook<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Figma<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Google Analytics<br \/><\/span><span style=\"font-weight: 400;\">G Suite<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">HTML<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">JIRA<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Marketo<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Microsoft 365<br \/><\/span><span style=\"font-weight: 400;\">Microsoft Office<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Monday.com<br \/><\/span><span style=\"font-weight: 400;\">Pardot<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Reddit<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Spotify<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">WCAG Design Standards<br \/><\/span>WordPress<br \/>X\/Twitter<\/p>\r\n<\/div>\r\n<\/div>\r\n<!-- \/wp:post-content -->\r\n<p>&nbsp;<\/p>\r\n<!-- wp:paragraph \/-->\r\n<p>&nbsp;<\/p>\r\n<!-- wp:paragraph \/-->\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] I\u2019m a passionate brand strategist and storyteller, an award-winning event and interactive designer, with a proven track record of elevating brands and captivating developer and business leader audiences. I expertly leverage data and test creative to lift brand awareness, drive engagement,\u00a0 and increase pipeline and revenue. Experience VONAGE Director, Creative &amp; Design\u00a0 \u00a0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-99","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/pages\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":55,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/pages\/99\/revisions"}],"predecessor-version":[{"id":9859,"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/pages\/99\/revisions\/9859"}],"wp:attachment":[{"href":"https:\/\/digitalmoxie.com\/dm\/wp-json\/wp\/v2\/media?parent=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}