I’m a passionate brand strategist and storyteller, an award-winning event and interactive designer, with a proven track record of elevating brands and captivating developer and business leader audiences. I expertly leverage data and test creative to lift brand awareness, drive engagement,  and increase pipeline and revenue.

Experience

VONAGE

Director, Creative & Design    April, 2018 – Present
Senior Design Manager    November, 2015 – April, 2018

Director Role Responsibilities:

• Oversaw design of paid demand gen and brand, display and social content ($50M+ annual spend) across BUs and priority audiences.
• Built the company’s first digital asset management (DAM) system, collaborating with content and web teams to develop taxonomy, manage and maintain creative assets for 8 global websites.
• Briefed and managed 6 global agencies and vendors (~$6M budget). Provided creative direction for photo and video shoots.
• Supported 100+ events per year. Booth, experiential, and signage design plus collaterals and swag. Events: Dreamforce, Mobile World Congress, Enterprise Connect, and Channel Partners Conference. 
• Implemented re-branding across the global enterprise, managed an extended team, ensuring consistency across all touchpoints.
• Conducted competitive research to inform leadership, stay ahead of industry trends, emerging technologies, and consumer behavior to drive innovation and keep the brand at the forefront of the market.
• Established key performance indicators (KPIs) and analyzed results to measure effectiveness and drive improvements.

Senior Manager Responsibilities:

• Led brand strategy for transition from B2C to B2B provider. Led team of designers and copywriters to deliver 1800+ creative deliverables annually across all content types, optimizing workflows and processes for efficient delivery of on-brand, compelling design. 
• Led the brand transitions for 8 acquired companies, including the creation of assets for 4 new lines of business. Collaborated with the UX team to ensure brand consistency across products.
• Managed the budget ($200K) for creative activities, identifying cost-savings opportunities without compromising quality and ensuring strategic allocation of limited resources. 

• Established the company’s first internal creative team, built the first brand asset library, scaled both to meet business demands.

Results:

• Revised testing strategies and audience parameters for brand lift study in 2023. Our aided brand awareness (+11), brand favorability (+13), and purchase intent (+11) had double digit increases YoY.
• The 2022-23 Global Customer Engagement Report contributed $2m+ in marketing influenced pipeline over 18 months (conservatively), with organic conversion rates average >6% (benchmark 4%).  2024 report generated $900k+ of influenced marketing pipeline within 4 months.
• Worked with Demand Gen to improve efficiency, adjust targeting, test creative and ad type mix on LinkedIn. Decreased CPC by 22% and increased CTR by 25% YoY. Brand content took the lead and drove the highest engagement rate at 38% (Benchmark 23%).
• Optimized design operations leading to a 17% increase in output, utilizing monday.com for trafficking of work and implementing templating systems and asset libraries to quickly scale delivery.

DIGITALMOXIE CREATIVE

Creative Director & Owner    May 2005 – November 2015

Responsibilities: 

• Established and scaled a successful graphic design, branding, and marketing company, managing all aspects of operations, from client acquisition to project delivery.
• Cultivated and maintained relationships with diverse B2B and B2C clients, delivering print, digital, event, and website design.
• Directed end-to-end web design projects, from wireframing to final launch, enhancing client online presence and user experience.
• Mentored a multidisciplinary team fostering a collaborative and creative work environment. Trained staff in prepress setup, printing techniques, press checks and web coding.
• Oversaw all aspects of project management, including budgeting, timelines, and resource allocation, ensuring timely and on-budget delivery of high-quality work that exceeded client expectations.
• Developed and executed comprehensive rebranding strategies for Ensynch, iLinc, and Telesphere each later acquired by larger industry players— Insight, Broadsoft, and Vonage—delivered high-impact branding aligned with corporate acquisition goals.

Results:

• Successfully delivered over 500+ design projects annually, maintaining a 98% client satisfaction rate and generating a 20% increase in repeat business YoY.

• Increased firm’s profitability by 18% on web development projects by streamlining operations and implementing cost-effective design tools and technologies.