Vonage Developer Brand

The business decided a distinctive look was needed for the Vonage developer audience. My goal was to make sure that it adhered to the existing Vonage brand but featured distinct elements that would only be used with developers. My team created three characters specific to developers that were utilized in all Vonage developer work, from event design to blog graphics to how the developer team looks on X/Twitter. We also created a set of guidelines specific to our developer brand and expanded our existing event messaging “Connect. Build. Engage.” For developers we use “Connect. Build. Engage. Explore.” as all of the characters were focused around an exploration theme, the astronaut, the scientist, and the robot help developers explore what they can create with Vonage APIs.