Nexmo Brand Transition

I led the brand transition of Nexmo following its acquisition by Vonage. The main goal was to retain recognizable Nexmo elements while harmonizing them with Vonage’s established brand identity and color palette to capitalize on brand equity that Nexmo had mainly in the EMEA market.

In 2019, with the rebranding of Vonage, our team facilitated the seamless integration of Nexmo into the new Vonage brand framework as the Vonage API Platform.