Over the past three years, the agency partnership with Doremus has been instrumental in crafting compelling Vonage brand spots, which have served as cornerstones for our brand team initiatives. The videos ran on OTT/CTV as well as social platforms. The spots bolstered brand lift, and helped our target audiences understand the many products and services Vonage now provides. The videos in conjunction with spotify audio ads, html5 display and static social drive to landing pages on vonage.com carefully conceived by my team.
In addition to agency-produced content, we leveraged our internal team and stock footage to create additional videos, extending the reach of our campaigns while navigating budget constraints. I was directly involved in ideation, script writing, video selection and selection of voice talent. For the agency produced spots I also provided creative direction at the shoots to make sure everything aligned with the Vonage brand.
